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filler@godaddy.com
LINDT x Tmall Direct Import Launch ( Tmall Global)
The Challenge:
Lindt Hong Kong has closed its Tmall Global Flagship store but wishes to maintain the presence of their hero product via cross border ecommerce into China . With a tight deadline to align with the Single Day or Double 11 event, their distributor seek seasoned expertise in the specific channel. In the face of strong supply competition in terms of offerings and pricing, we are focused on identifying a truly unique proposition to outshine competitors.
The Strategy:
Lindt, a well-established brand in the Chinese market, aims to create excitement by offering limited editions exclusive to certain regions via cross border ecommerce into China. Our key focus is securing swift contract approvals to meet tight deadlines, allowing us to launch one SKU initially and subsequently expand the product range. Speed and flexibility are our competitive advantages in this strategy for success.
The Result:
Thanks to our dedicated efforts, RedCoopstix got the entry ticket for LINDT's distributor as a new supplier within just 2 months. Leveraging our extensive industry connections, we obtained crucial and real-time insights from the channel, enabling a swift and successful channel entry.
What services we provided
Channel Strategy
We offer consulting services to guide LINDT Asia in developing a cross border ecommerce strategy for their entry into into China from Hong Kong.
Product & Pricing Strategy
We conduct market price benchmarking and product differentiation strategies in comparison to domestic e-commerce channels for Lindt. We identify the unique competitive advantages of each product to optimize their potential for a successful launch tailored to the selected cross border ecommerce channel.
Channel Entry Execution & Operation Management
We facilitate Lindt's distributor entry into TMALL GLOBAL through B2B cross border ecommerce . Our services cover the entire process, from product presentation to contract negotiation, system setup, product launch, securing Purchase Orders, and comprehensive end-to-end operational and administrative support until successful listing.