RedCoopstix

Partnership with Switzerland Tourism

We are honored to represent RAUSCH at Switzerland Tourism events to promote brand from Switzerland. We're in charge of event decoration concept and material productions. We also conducted brand presentation and addressing sponsors with an audience of > 100 attendees from Hong Kong, Taiwan, and Mainland China as well as media & influencers.

Market Visit & Strategy Proposal

We conducted visits to RAUSCH export markets in Asia, including Hong Kong, South Korea, and Taiwan, to gather insights on competitors and the trade. We provided detailed reports and suggestions for learnings and improvements, offering RAUSCH HQ valuable insights into the performance of local markets.

Customized Influencer Campaign

An innovative approach that goes beyond specific SKUs or collections. We conducted a comprehensive brand briefing with selected influencers, addressing their unique hair concerns. This reinvigorated the brand's traditional image with a playful demonstration of 'how we can solve your hair problems" by RAUSCH Scalp Care Expert from Switzerland.

HKET Magazine Barter

Engaging in a newspaper subscription barter with HKET Magazine to promote RAUSCH as a Scalp Care Expert from Switzerland , reaching an extensive monthly audience of over 3 million impressions and exposure the new target group.

RAUSCH Marketing Campaign x ZTYLEHK

The Challenge:

RAUSCH has been in the Hong Kong market for nearly two decades, but they've seldom invested in brand building or conducted test and learn campaigns with media. RedCoopstix was entrusted by RAUSCH's Headquarters with a challenging task - planning and executing a campaign within a tight timeframe of less than three weeks, while also working with limited local assets.

The Strategy:

After gathering all assets, we conduct a thorough examination of brand messages and local market awareness. We've chosen to focus on holistic brand education, highlighting "Natural" and "Swissness," and showcasing RAUSCH signature products from Switzerland . Our team promptly contacted digital media to secure a spot within a week, with ZTYLEHK as the first partner due to their strong lifestyle-focused audience. We provided a comprehensive brand briefing to their Media Team to ensure a clear and clean video message production in line with our client's brand.

The Result:

As a result of our efforts, the short video, set to a lively musical backdrop, captured significant attention. The engagement on Instagram exceeded the typical brand promotion message by 50% on their platform.

From By market Customized Growth Strategy to Implementation

Asia business management - RAUSCH Scalp Care Expert from Switzerland

RAUSCH Marketing Campaign x ZTYLEHK

From By market Customized Growth Strategy to Implementation

Asia business management - RAUSCH Scalp Care Expert from Switzerland

RAUSCH Marketing Campaign x ZTYLEHK

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